It is true, most diets don’t work. Yet there are so many people who are trying to lose weight. People generally give up dieting because: A) they are hungry and B) they are craving unhealthy sugary and fatty foods. Many unhealthy foods are addictive, but what if we could train our brains to actually crave and even prefer healthier foods? Well there is research to say that we can. Hallelujah.